In recent times, the application of small-scale horizontal axis wind turbines (SHAWTs) has drawn interest in certain areas where the energy demand is minimal. These turbines, operating mostly at low Reynolds number (Re) and low tip speed ratio (λ) conditions, can be used as stand-alone systems. The present study aims at the design, development, and testing of a series of SHAWT models. On the basis of aerodynamic characteristics, four SHAWT models viz., M1, M2, M3, and M4 composed of E216, SG6043, NACA63415, and NACA0012 airfoils, respectively, have been developed. Initially, the rotors are designed through blade element momentum theory (BEMT), and their power coefficient has been evaluated. Thence, the developed rotors are tested in a low-speed wind tunnel to find their rotational frequency, power, and power coefficient at design and off-design conditions. From BEMT analysis, M1 shows a maximum power coefficient (Cpmax) of 0.37 at λ = 2.5. The subsequent wind tunnel tests on M1, M2, M3, and M4 at 9 m/s show the Cpmax values as 0.34, 0.30, 0.28, and 0.156, respectively. Thus, from the experiments, the M1 rotor is found to be favorable than the other three rotors, and its Cpmax value is found to be about 92% of BEMT prediction. Further, the effect of pitch angle (θp) on Cp of the model rotors is also examined, where M1 is found to produce a satisfactory performance within ±5 deg from the design pitch angle (θp,design).