... that affect cognitive load, such as time or expected outcome. However, most of these design studies used self-report measures of cognitive load, which have been observed to be inaccurate and, to some extent, incomplete. In contrast, physiological measures (e.g., eye tracking) provide an objective assessment...

... researchers have used eye-tracking studies to reveal insights into how people think and how they perceive visual stimuli. Thus, the current work uses eye tracking to study how eye movements are related to creativity. Participants orally listed alternative uses for twelve objects, each visually presented for 2...