Measuring the Effectiveness of Presence and Immersive Tendencies on the Conceptual Design Review Process

This is the second and final publication analyzing presence, immersive tendencies of individuals, and design comprehension. The effectiveness measurement problem is described in this article by means of a methodology to find the best design review process subject to certain criteria. The effectiveness measurement problem originates from our inability to logically understand the impact of a process or media differences on design comprehension; and it reconciles such differences in strengths of media that cannot be effectively covered by the relationship problem described in the first technical note. We illustrate the methodology with design review experiments where Computer Aided Virtual Environment (CAVE™²) is investigated as a possible virtual environment for product design reviews. Based on the measurable usability attributes of the design review process, the CAVE was considered to be a good solution achieving maximum utility. However, costs may hinder the ability to use CAVE as a tool.