Application Research on Revenue Management in China High Speed Railway

Revenue management in the modern railway industry has been more and more applications. To achieve the desired results, the specific application environment must be considered. The features of China’s railway are discussed firstly, and then a method of seats allotment with objective to maximize the seat load factor is proposed to increase revenue. This method is adapted to multi seat classes on multi segments under the condition of fares relative fixed in China and also meet the need of opening pricing in future. The train T15 is chosen as the object for illustrative analysis, and the result indicate that the method is useful to improve the seat load factor. Additionally it is also effective to make the seats more in line with the trends of passenger flow, and reduce the probability and amount of long-distance tickets randomly cutting into short ones in the sales process.