Design optimization is becoming and increasingly important tool for design. In order to have an impact on the product development process it must permeate all levels of the design in such a way that a holistic view is maintained through all stages of the design. The design process can be viewed as a process of increasing the information of the finished product. Design optimization is on one hand a part of the design process, but can also be used as a metaphor for the whole design process. In this paper an information theoretical approach is taken to establish a performance criterion for an optimization method. Furthermore, this approach is extended do describe the design process.

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